Dairy Queen
Marketing Communications & Production Coordinator | Mar 2020 - Dec 2021
Managed the intake and flow of 40+ national advertising projects from backlog to completion
Led cross-functional teams in the development of ~6 product positioning statements and assignment briefs per quarter, pivoting as needed to adapt to pandemic-related challenges and other unexpected hurdles
Organized quarterly R&D product demonstrations for 30+ project stakeholders including internal cross-departmental teams and external agencies to encourage greater collaboration at project onsets, leading to time and cost savings
Resolved communication blockers by coding a custom PMIS utilizing Google Workspace, allowing both internal and external teams to easily access assignment briefs, creative briefs, product spec sheets, project schedules, etc.
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